“Aruba Nos Orguyo” A Huge Success Once Again

Hundreds of individuals looking to celebrate national pride on March 18 flocked to the Aruba Aloe Factory, Museum, and Store in Hato, where they enjoyed a wide range of activities, live music by local bands, local food & beverages, and several exciting in-store promotions.

Each year, the company adds new activities to the roster, all of which help remind people how significant Aloe cultivation has been, and still is, in defining Aruba’s unique identity.  This year, attendees enjoyed planting Aloe and decorating the planter under the guidance of a local artist, printing tee shirts, photo booths, and free Factory & Museum Tours, which highlight the history of Aloe cultivation on Aruba.  Kids enjoyed local games, a Dino Jump, a fun train ride around the Aloe field, face & hand painting, and creating their own Aloe slime. 

Several local bands, including Sodo y Cuero, Rincon Boyz, and D’licious, created a festive atmosphere with live music throughout the day. Guests could also partake in a wide variety of refreshments, including fresh Aloe smoothies, typical local dishes, snacks, sweets, and cakes.

As part of the celebration, Aruba Aloe launched special promotions in its Hato store, which had the store bursting at the seams with hordes of shoppers.  First, all purchases made before 11 am were accompanied by a free Aruba Aloe shopping bag; second, a number of shoppers won impressive prizes, including a cruise for two; and third, all prices, normally in dollars, were in Aruban florins.  Many locals took advantage of the dollars-to-florins deal to stock up on all their favorite Aruba Aloe products. 

Marketing manager Jessica Posner commented, “Our event this year was bigger than ever, and the Aruba Aloe team thanks the entire local community for coming out and making ‘Aruba Nos Orguyo’ part of their Flag and Anthem Day celebration.”

Aruba Aloe, founded in 1890, is one of the few Aloe companies in the world that grows, harvests, and processes its own Aloe on-site. This Aloe, considered to be the finest Aloe in the world, is the base of an ever-growing collection of premium skin, hair, and sun care products.  Aruba Aloe currently has 16 retail stores, and its products are available for purchase on www.arubaaloe.com (US & Canada) and www.arubaaloe.nl (Europe).